Cambodian Jasmine Rice Wins the
‘World’s Best Rice 2012’
Award at the TRT World Rice
For additional information about Cambodian rice
exports you may contact Mr. David Sok, of the
Federation of Cambodian Rice Exporters (FCRE) at tel.:
855 12 770 350, email firstname.lastname@example.org.
The official press release:
wins the ‘2012 World’s Best Rice’ Award in
Cambodia, October 1, 2012 – Cambodian premier Jasmine
rice won the ‘World’s Best Rice’ Award at the global
rice tasting competition during the World Rice
Conference (WRC) organized by The Rice Trader (TRT) in
Bali, Indonesia, from September 26-28, 2012.
The TRT’s World Rice Conference is the annual gathering
of rice industry professionals, with a conference agenda
that aimed to map the future direction for rice markets,
and how price trends will be shaped. TRT WRC 2012 was
the largest gathering of rice professionals in the
region, attracting over 400 delegates from all over the
world and featuring expert speakers who guided delegates
towards a vision of markets in 2012/13 and beyond.
A delegation representing 12 Cambodian Rice Exporters
participated in the conference.
“Several leading rice producing countries participated
in this international Rice Tasting Competition. A panel
of rice experts and culinary chefs from 5-star hotels in
Bali blind tasted the different samples and selected the
Cambodian sample as the best one” said Mr. David Sok
from Golden Rice Cambodia, one of the country’s leading
rice millers and exporters. “Based on our discussions
among participating companies before we left for Bali,
we decided to select three Cambodian rice samples to be
submitted for the TRT competition: two were premier
fragrant rice samples and one was premier white rice.
The sample that received the award was one of the two
premier fragrant rice samples: our Cambodian Jasmine
Rice, Grade A, 100% Unbroken”.
“We would like to express our warmest thanks to the
International Finance Corporation (IFC) which provided
technical advice to the 12 participating Cambodian rice
export companies and facilitated our TRT participation”
Mr. Sok added “and this award is showing the world that
Cambodia has great quality rice and can compete with
other major rice market players.”
“All participating Cambodian rice exporters were very
happy and proud when the TRT expert panel announced that
Cambodian rice won the ‘World Best Rice Award’ this
year” said Mr. Chan Pich from Signatures of Asia,
another participating rice export company. “I think it
is a great success for the Cambodian rice industry and
for Cambodia as a whole”.
During the annual World Rice Conference, TRT organizes
this rice tasting competition, with submissions from
different rice producing countries. In 2010, Thai rice
won the award and in 2011, a rice sample submitted by
Myanmar won the global award. It is believed that this
world recognition of Cambodian rice will help the
Kingdom boost its rice exports by promoting Cambodian
rice in world markets, encouraging international buyers
and traders to consider buying more rice from Cambodia,
and contribute to the accomplishment of the Cambodian
Government’s objective to export 1 million tons of rice
For more information about TRT’s World Rice Conference,
please visit: http://www.trtworldrice.com/ .
For more information about the Federation of Cambodian
Rice Exporters, please visit: http://www.fedocrex.com/ .